EFFICIENCY
Looking for efficiency in the OECD world means the quest for excellence.
In the Middle-East, more than excellence, we must find the right combination
of skills and factors.
This is why HUB1 concentrates on the 3 following activities.
Strategic consulting
Economic relations with the Middle-East have long become more complex than the elementary acts of selling or buying. Investing in the countries of the region is becoming essential for all multinational companies. But they run into many obstacles.
HUB1 combines all facets of its know-how to advise clients and help them develop winning strategies :
- Knowledge : Thanks to its internal resources and its efficient network, HUB1 has an extensive knowledge of the Middle-Eastern decision-making circuits, taking into account the difference between politics and administration, the absolute and the relative, the imperative and the negotiable.
- Anticipation : Our knowledge allows us to anticipate concerns that may arise and be prepared to face them. Getting around the obstacle is often more effective than tackling it head-on. We know how to find bypass ways.
- Lobbying : A cold analysis of the strengths and weaknesses helps identifying the strong and weak points of every case. Lobbying is the art of highlighting the strengths and erasing the weaknesses by convincing not only a few people but a whole system. HUB1 has this unique experience.
Sourcing
One must not only know how to sell in the Middle-East, we must know how to buy. The art of sourcing is made of thousands of contradictions. We must guarantee the required quality while maintaining pressure on prices, be able to threaten the supplier while keeping his confidence, relentlessly ask him for more efforts while fueling inside him the desire to continue working for us. It is by reseolving these contradictions that we can reach the ultimate target: a win-win situation between partners.
Sales representation
HUB1 develops the art of selling and negotiating in the Middle-East : first analysing the offer one wants to make, finding the right targets, building the relevant business strategy, finding the appropriate arguments before entering into negotiations. The good negotiation is the one that is won before it has even started.
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